Lessons From The White House For Communicating In A Changing World

We launch Season 2 today with Tony Fratto, Former Deputy White House Press Secretary.

Tony left the US Treasury level of Assistant Secretary of Treasury, then moved to the White House, where he was Deputy Assistant to the President and Principal Deputy Press Secretary. Today Tony is leading Hamilton Place Strategies, a communications consulting firm he founded.

 

Bart and Tony discuss:

Tony’s work (3:56)
Changes in media/government and how they communicate (7:52)
Changing news cycles ( 8:53)
No rhythm to the day anymore (10:35)
Current news cycles are unsustainable (13:35)
What regulators need to change (15:36)
A time of great uncertainty (17:46)
Don't forget tried and true methods of communication (18.03)
New targeting channels can be very effective (24.31)
Problems with social media and twitter (27:27)
How to combat misinformation during elections (29:33)

Link to Hamilton Place Strategies: www.hamiltonplacestrategies.com/

Follow Tony on Twitter @TonyFratto

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