Everyone has a brand, whether you know it or not. Your brand is nothing more and nothing less than your leadership identity. It's the first impression you make and the reputation that precedes you, and every communication is an opportunity to either reinforce it or change it. The most effective leaders take time to reflect on and articulate the brand they want so that they can communicate in a way that intentionally strengthens their leadership and ultimately their impact. This module guides learners to reflect on who they are and what their brand identity is. They will learn how to modify their communication to portray their desired brand image that reflects their values.
This learning experience is part of the reflection stream of leadership communication. You can learn more about our development philosophy here.
Key Learning Outcomes
Participants will learn how to:
- Confidently articulate their leadership brand and core values
- Identify ways of modifying their communication to reinforce their desired brand
- Influence and inspire stakeholders with audience-centered communication
Learning Experience Details
It All Starts With a Conversation
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