The Power
of Stories™
Every leader has stories to tell. Master the art of sharing yours to strengthen connections and motivate teams.
Great stories stir emotions and create powerful connections. They captivate, painting vivid pictures that listeners can see, hear, and feel. Successful leaders know how to harness this power, using business storytelling to build trust, foster authentic relationships, and inspire action. Storytelling isn’t just a communication skill—it’s an essential leadership tool that clarifies your vision, humanizes your message, and unites teams around shared goals.
Ideal Audience
Appropriate for leaders at all levels.
Delivery Method
In-Person or virtual. Hybrid learning options are also available.
Available In: English, French, and Spanish.
Timing
In-Person: 2 days, or;
Virtual: 4, 1.5-hour live online sessions over four weeks + 30-minutes of 1:1 virtual coaching.
Our Approach
The Power of Stories™ transforms the way leaders communicate by shifting their mindset and providing practical tools to develop exceptional leadership communication skills.
Learn more about Our ApproachSustainment
Receive 30-day access to our full digital resource library. This enables you to revisit key concepts from the program while also exploring content from our entire suite of offerings. With access to a range of insights and tools, you can reinforce your learning and explore new, complementary skills.
What Participants Learn in The Power of Stories™ Program:
The Power of Stories™ equips you with a simple, practical framework for telling stories that captivate and inspire any audience. You'll leave this experience with a library of personal stories, tools to craft new ones, and the confidence to share them at the right moment, with clarity and purpose.
In this Signature Learning Experience, you receive the knowledge and tools to:
Learn the benefits of storytelling—how stories engage emotions and make messages more memorable and impactful.
Is The Power of Stories™ Right for You?
The Power of Stories™ is appropriate for leaders at all levels who are struggling with one or more of the following challenges:
The Power of Stories™ Modules
The Story Effect
Discover the transformative power of storytelling as a leadership tool. Learn how stories engage emotions, build trust, and create lasting connections that inspire and influence others.
The Simple STORY Framework
Unlock the secret to crafting impactful stories with a simple, actionable framework. Master the art of structured storytelling to make your messages clear, compelling, and unforgettable.
Storytelling Moments
Find inspiration in everyday moments and turn them into stories that captivate and connect. Explore how to recognize storytelling opportunities and use them to communicate values and create meaning.
Mastering the PAGE
Elevate your storytelling delivery with powerful gestures, vocal articulation, well-timed pauses and textured expressions. Learn how to captivate your audience and leave a lasting impression with dynamic presentation techniques.
Spark Your Learning With Tailored Program Add-Ons:
As part of our extensive suite of leadership communication training offerings, we have a number of additional Spark modules that complement The Power of Stories™. If you are interested in strengthening a particular skill that is not covered in the core program, we make it easy to add additional modules to your core program design. Our top recommendations for The Power of Stories™ are:
Leadership Presence
Learn how to harness your unique charisma to command the attention of others and strengthen connections with any audience.
Seize the Moment
Critical communications can’t always be delivered via a scripted message. Learn how to communicate in the moment with intention and impact.
Don’t see what you’re looking for? View our full library of Spark modules.
Frequently Asked Questions
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Why is storytelling important for leaders?
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Storytelling is a powerful leadership tool that helps engage emotions, build trust, and inspire action. Leaders who tell compelling stories make their messages more memorable, strengthen connections with their teams, and create a shared sense of purpose. Whether motivating a team, driving change, or influencing stakeholders, storytelling enhances clarity and impact in every communication.
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How can business storytelling improve leadership communication?
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Using storytelling in business helps leaders simplify complex ideas, build trust, and create alignment within teams. By weaving key messages into compelling narratives, leaders can inspire action, strengthen credibility, and foster deeper engagement. Storytelling makes communication more relatable, memorable, and impactful—an essential skill for influencing and leading effectively.
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Is this program suitable for executives and emerging leaders?
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Yes! Whether you’re a new manager, mid-level leader, or executive, this training equips you with in-demand leadership skills to lead with confidence and impact.
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What are the key differences between virtual and in-person The Power of Stories™ training?
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Both our virtual and in-person The Power of Stories™ programs deliver the same impactful content, but with different formats to suit your needs.
- In-person training is a concentrated, 2-day experience. It emphasizes hands-on practice and peer feedback within the classroom setting.
- Virtual training extends the learning over 4 weeks, with 1.5-hour sessions each week. This allows you to integrate new skills into your daily work and receive personalized feedback and one-on-one coaching from your facilitator.
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What qualifications do the The Power of Stories™ coaches and facilitators have, and how does their expertise impact training quality?
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Our coaches and facilitators are highly qualified professionals with diverse industry experience, relevant certifications, and proven success in leadership communication. Backed by The Humphrey Group's 35+ years of experience and 1 million+ program alumni, our facilitators undergo a rigorous onboarding process, ensuring they meet our high standards.
This expertise, combined with a low facilitator-to-participant ratio, allows for personalized coaching in group settings and one-on-one for virtual training, maximizing your learning and development. Our team comprises seasoned industry experts and passionate leadership communication specialists dedicated to teaching and promoting inspiring communication.
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We want to get started right away. How soon can you begin training for my team?
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We’re ready when you are! We can deliver training for your team with as little as two weeks of lead time.
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Can we customize a program to better meet our needs?
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Yes! We specialize in tailoring our leadership communication training to your organization's unique goals. We customize the delivery and content to ensure the best fit. This includes:
- Flexible Program Design: Adjusting the core program, rearranging modules, or adding content.
- Targeted Skill Development: Enhancing your program with Spark modules focusing on specific skills like The Q&A Playbook or The Simple STORY Framework.
- Expert Guidance: Our Learning Specialists partner with you throughout the process.
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Connect With Us
Whether you’re ready to invest in development for your leaders, or just want to learn more about who we are and how we can help, we’re ready to answer your questions.
Your Challenges Are Solvable
It doesn’t have to be complicated. Our solutions incorporate simple, easy-to-apply tools and methods that drive big impact.
We Look Forward to Chatting!
We can’t wait to talk about how we can help you develop leaders who inspire.