How To Communicate Inspirationally With Customers, Teams & Yourself

In this episode, Gabe and Bart discuss why (and how) data science plays a key role in helping companies connect with and understand their audience to drive growth, positive impact and leadership.


Here are some moments from the conversation:

Guest introduces himself (3:07)
Time as journalist (3:34)
Digital Publishing (4:08)
The Globe's technology team (4:26)
Data science and AI -4:50.535
Spinoff company on data science (5:24)
Washington Post (5:33)
Jeff Bezos buys Washington Post (5:41)
A new CMS for publishers (6:41)
Globe took part in development of ARC platform (7:25)
Developing a software tool (8:11)
Converting people to technology solutions (8:58)
Conversion (9:12)
Flip revenue from ads to users (10:01)
Globe's last print remake (10:30)
Sophie - analytics showed that opinion pieces were in demand (11:34)
Digital data informing a relaunch (12:24)
Growth story (12:38)
Finding a corporate partner for Opinion section (14:00)
Asymmetrical marketing opportunities (15:17)
Partnership with Purpose Investments (16:09)
The role of data in decision making and marketing (17:21)
Over-reliance on gut and intuition (17:34)
What was you first mandate? (18:44)
Charitable license (18:56)
Globe and Mail foundation? (19:09)
Revenue diversification (19:44)
Conference Business (20:15)
BMO - Ambitious policy discussion conference (20:35)
Finding right commercial partners created great results (23:17)
What approach to take when reaching out to potential partners (24:33)
Finding common ground - re: values (24:58)
When you share values --- then what? (25:32
Bring them wins! (28:55)
Accretive solutions (29:23)
Advice to people -- re: conversion (30:11)
"Know something - Believe in something" (31:26)
Moral courage (31:39)
Listening to the conviction in other (32:03)
Alignment (32:12)

Recent Articles

Creating a Culture of Responsibility

In this episode, Bart Egnal speaks with Richard Rooney. Richard is the President and Chief...

What Virtual Conferences Look Like

In this episode, Bart Egnal interviews Liam Austin. Liam is a Virtual Event Planner & Online...

Why employees break up with managers and what to do about it

Every manager knows creating strong relationships with their employees is crucial to fostering...