The Importance of Shared Values and Beliefs

In this episode, Bart Egnal speaks with Tom Shepansky. Tom is a co-founder of Rethink - an independent creative agency. In a business defined by turnover Tom and his two co-founders have gone the distance.

Listen in to learn the importance of shared values and beliefs in creating a world class advertising agency.

Here are some moments from the conversation:

The success of Rethink (3:27)
Long partnership at Rethink- Shared leadership model (5:04)
3 Principals of leadership at Rethink - People, Product, Profit (6:19)
The need for shared values and beliefs with partners (9:09)
Getting through tough economic times (13:38)
Protecting the core business (14:33)
Ownership transition (18:16)
The rewards of calculated risk-taking (19:26)
Getting the right leaders in place to open new markets (20:42)
Letting people go (21:08)
What's most important in leadership? (22:49)
Biggest communication mistake? (24:02)
How to inspire the next gen? (24:51)
A principal is only a principal until it costs you money (26:04)