In this episode of the podcast, Bart welcomes William Kilmer, entrepreneur, venture capitalist and author of a new book, Transformative. William’s book looks at how great companies do more than produce great products and instead transform markets they can enter and win in. Yet William explains that in his experience, leaders spend too little time on their culture, to their detriment. He explains how to retool your organization by auditing your culture, setting up a challenge culture, and then implementing a continued decision review process. A great listen for anyone who has been focused on what it takes to win in the market — and who may need a reminder to look inward at the same time.
00:15 Show Intro
00:53 Introducing William
01:31 Book: Transformative - what it tackles
02:21 3 key challenges facing businesses
04:19 What defines great leadership culture?
05:13 Intentionality
05:57 Steve Jobs
06:14 Satya Nadella
06:42 Advice on creating good culture
07:22 Knowing who your customer is
09:12 iPod example
09:32 Netflix
10:48 Culture and values
12:29 Unique values help companies perform better
13:15 Netflix culture set by Reid Hastings
13:38 Netflix culture deck
14:56 Advantages of a good culture
16:15 Why don't CEOs put more into culture?
16:52 Most leaders have not been well-trained on culture
17:11 Auditing your culture
18:30 Shift in culture goals
20:09 Contest between command and control vs interdependence model
21:40 How do you assess your culture?
24:51 Become a challenge-setting organization
26:24 OODA loop
29:22 How do leaders make the OODA loop happen?
30:09 Overcoming your own tendencies and filtering biases
30:57 Bart sums up
32:51 Where to find out more?
33:17 Thank yous
33:31 Outro
