Creating Representation and Building a Business From Scratch with Jenn Harper
01.13 Teaser
26.28 Series intro
01:04 Welcoming Jenn
01:18 What is cheekbone
04:12 Bart talks intersectionality
05:04 20 years in hospitality
06:09 The importance of detail in customer relationships
06:27 Food industry
07:02 Creating solutions and solving problems
07:17 Not just another lipstick brand
07:30 Lack of representation in the beauty industry
08:21 Healing and shame
08:50 Authenticity
10:05 Life after the epiphany
10:53 Challenges for mixed race identities
11:23 The beginning of Cheekbone
12:07 The dream that inspired the business
13:08 Crash course in entrepreneurship
14:03 Truth and Reconciliation Commission
14:45 Cheekbone - part of generational healing
15:17 Beauty industry highly competitive
16:17 Feeling a true connection to the product and the mission
17:39 The power of relatable marketing
18:16 Bart - representation at the top matters
19:00 How did you start the business?
20:03 The indie brand space
21:01 Developing their own formulations and packaging etc...
21:55 Life cycling thinking
22:14 Being more responsible to consumers and the planet
23:51 Not here to greenwash
24:08 Successes and trials
24:28 Letters from customers
25:57 Feedback from the indigenous communities?
26:55 Success about giving back to community
27:54 Throwing money at things isn't the answer
28:12 Show what is possible by way of entrepreneurship
29:00. Biggest setback along the way...?
29:11 Death of her brother
31:55 The principles that help
32:07 Remove ego as much as possible
32:29 Consistency
33:55 Tenacity
34:20 Toughest rejection
34:44 Tenacity comes from purpose
35:40 Where to follow Cheekbone + find products
36:27 Many supporters from non-indigenous people
37:04 Thank you
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