Client Spotlight

At the BC Cancer Foundation, every conversation is an opportunity to make a difference. Whether it’s a donor meeting, a fundraising presentation, or an internal discussion about advancing care, the ability to communicate with authenticity and conviction is essential to achieving the Foundation’s mission.

The organization wanted to strengthen how its people show up in these moments — ensuring every team member could speak with clarity, empathy, and purpose, even in the most sensitive situations. By investing in communication development, BC Cancer aimed to deepen trust with donors, strengthen collaboration across teams, and amplify the impact of its work across the province.

To strengthen the communication skills of their leaders, BC Cancer Foundation partnered with The Humphrey Group to deliver Speaking as a Leader® — an interactive learning experience designed to strengthen how its people communicate in moments that matter most.

A central focus of the program was helping participants navigate difficult conversations. These moments often carry emotional weight but also create opportunities to strengthen relationships and build trust. Through hands-on practice and feedback, participants learned to stay composed under pressure, listen with empathy, and communicate messages that balance compassion with clarity.

To extend the learning, the Foundation incorporated our Storytelling Spark, where employees learned to craft message-driven stories that inspire action and deepen connection. Together, these experiences equipped teams with the confidence, skill, and shared language to communicate BC Cancer’s mission with authenticity and impact.