Lessons From The White House For Communicating In A Changing World
We launch Season 2 today with Tony Fratto, Former Deputy White House Press Secretary.
Tony left the US Treasury level of Assistant Secretary of Treasury, then moved to the White House, where he was Deputy Assistant to the President and Principal Deputy Press Secretary. Today Tony is leading Hamilton Place Strategies, a communications consulting firm he founded.
Bart and Tony discuss:
Tony’s work (3:56)
Changes in media/government and how they communicate (7:52)
Changing news cycles ( 8:53)
No rhythm to the day anymore (10:35)
Current news cycles are unsustainable (13:35)
What regulators need to change (15:36)
A time of great uncertainty (17:46)
Don't forget tried and true methods of communication (18.03)
New targeting channels can be very effective (24.31)
Problems with social media and twitter (27:27)
How to combat misinformation during elections (29:33)
Link to Hamilton Place Strategies: www.hamiltonplacestrategies.com/
Follow Tony on Twitter @TonyFratto
Related Posts
Project Management and Communication: What To Do From Start to Finish
Learn about everything involved with delivering a project, and why communication plays such an important role in ensuring projects succeed.
Read MoreHow to Resolve Conflict: Lessons from a Leading Litigation Lawyer
Learn about some of the root causes of conflict and the steps you can take to resolve conflicts that come up at work on the Inspire Podcast.
Read MoreHow You Need To Communicate To Lead In The Evolving World of Work
Learn how to lead in a world that is constantly changing by changing how you think, act and react to different situations on the Inspire Podcast.
Read More